Forced to settle for less creates huge unrest

More people today are looking for work instead of pursuing a meaningful purpose as they feel forced to settle for less.


Tough times define people in two ways. There are those who simply give up and settle for whatever wages they can get. The other group sees tough times as a time to take advantage of ideas based on the fundamental fact that all success began as one idea that answered a problem.


Nightingale-Conant and personal development expert Joe Nuckols have released a new comprehensive collection of Earl Nightingale’s most relevant messages for success in the 21st century to address the issue.

Earl Nightingale had one great idea that was the seed of thousands of life changing ideas. Inspiration hit him as a young boy in a tent city in Los Angeles. Everything around him pointed to a life where he would be forced to settle for less. He chose a different path. He found the secret to riches in a book. Inspired with just six words, he grew up to revolutionize the personal development industry with his recording of, The Strangest Secret. The message he taped became the world’s first spoken word recording to sell over a million copies. In the 1960s there were no self-help sections in books stores, and no Oprah on TV.  Earl stood out with a national following on over a thousand radio stations. Chicago businessman, Lloyd Conant, shaped the success of the messages from Earl into a new business model. Nightingale Conant grew to publish hundreds of best selling authors and create more millionaires than all personal development experts combined over the company’s fifty-plus years as the world leader in personal development.

Vic Conant took over the company as President and Chairman and led the publishing giant into new media formats to change with the times, but remain true to the concepts that change lives, “I have always believed that thoughts and ideas are our most powerful possessions. An idea can change the way we look at the world and the way we think. Ideas improve every area of our life – career, relationships, personal wealth, and self-confidence. Today, there is no reason for anyone to feel pressure to settle for less.”

Today, Vic has taken on the challenge to find the most relevant messages for today’s growing population that can take advantage of the life work of Earl Nightingale. There are thousands of recordings from his best sellers and radio broadcasts. Over the past year, Earl’s extensive library has been researched and edited into a new release called, The Secret Advantage, CORE Fundamentals to Get Anything You Want. In a discussion with Joe Nuckols to create a formula for the program, Joe mentioned to Vic, “Today, businesses are looking for core fundamentals in the people they hire and promote.”

One idle comment started the engine of the creative process. Research conducted with top CEO’s and Business Owners revealed something in what Joe said. The top concerns of the leaders included developing dynamic core competences, focusing on and building human capital, effectively using new technology, engaging in valuable strategies and building new organization structures and culture. That research gave direction and shape to the new program to be based on four core fundamentals. Joe developed the concept around the acronym, CORE for Competency, Opportunity, Results, and Effectiveness. With this concept in mind, Joe took on the task of becoming a contributing author and producer to find Earl’s best messages to address each of the four core fundamentals.

The result is over 21 hours of edited best principles. The program is produced in 64 episodes of approximately 20 minutes each for easy listening and reference. In addition to the audio library, the program includes a half hour video documentary on the lives of Earl Nightingale and Lloyd Conant.  The course also includes six unedited Earl Nightingale Classic Videos.

Earl Nightingale proved that one great idea is like a seed that never stops producing. The harvest is natural. It will happen. The key is to plant the seeds of greatness boldly with an expectation of an abundant harvest.

Joe Nuckols first heard Earl Nightingale’s Our Changing World on radio while working as an on-air talent in Miami, Florida in1970.  Earl emphasized six words, “We become what we think about.”

Joe’s story proves Earl Nightingale is right, “Listening to Earl gave me an idea of a radio station that featured positive information all day.  So, I wrote my goal on a card to own a radio station and carried it everyday in my wallet to read over and over. This proves that just one idea from Earl can be the catalyst that moves us to success.”

Seventeen years later, Joe and his wife Terry, in partnership with Nightingale-Conant  created the world’s first all motivation radio format, WNN – Winners News Network in Fort Lauderdale.

Later, Joe was the morning personality on the Personal Achievement Radio Network, syndicated by ABC Radio Networks heard in Los Angeles, Chicago, and other markets nationwide. In another Nightingale-Conant Best Seller, Joe wrote, narrated, and produced the first full length video documentary featuring the greatest personal development minds of all time — influencers such as Dr. Joe Vitale, Jim Rohn, Jack Canfield, Zig Ziglar, Brian Tracy, Napoleon Hill, Earl Nightingale, Wayne Dyer, and more in another acronym driven program based on 4 Power  DARE Principles: Desire. Accurate Thinking. Resources. Execution. The DARE Matrix Movie.        Joe says, “The Secret Advantage program completes a full circle to be a part of the incredible life story of Earl Nightingale. His words changed my life. That inspiration gave me determination to deliver positive messages. It feels like destiny.”

Earl Nightingale also felt destiny in the pull of the future. On December 7, 1941, Earl was at Pearl Harbor on the Battleship Arizona. A thousand men died on the Arizona. Earl was one of only a hundred who survived. He was literally blown off the ship, unconscious, and another sailor pulled him to safety. Earl said that he felt that he had been spared for some reason. After the war Earl became obsessed with why everyone in his neighborhood was poor and confused. He wondered why one person was able to create wealth and happiness for his family, while another with a similar background stayed ignorant and penniless. Answering these questions became Earl’s life work. The best of his work is easy to access in Earl Nightingale’s new program, The Secret Advantage, CORE Fundamentals to Get Anything You Want.