Are Your Commercials Working?

There is a proven formula to get more from your commercials.

Some say the quote “Practice what you preach” may be a negative statement. Other statements such as, ‘Put up or shut up’ may fall into the same genre. A more positive spin such as, ‘Lead by example’ says the same thing.

However you say it, the thought came to mind as we rolled out some new commercials for our books to be sure we too are following the example expressed in another video we posted.

Here’s a test for you to decide if we are correctly using the PAPPA advertising formula we teach to improve results from  for commercials and advertisements.

First, we launched the following two ads for It Is No Secret. One is driving more clicks.

Headline:      Have You Been Seduced

Action:           Break the Rules

Headline:     The Divide Between the Rich and Poor Widens.

Action:          Get answers, not secrets.

Viewers are directed here.

Our next campaign for the book The Secret Advantage features two videos that attempt to follow the PAPPA formula for results.

Headline:      Can you change if you have more advantages?

Action:           Discover what winners know that leave the losers behind.

Headline:     Tired of seeing others get everything you want?

Action:          Get the advantage those at the top have used.

The call to action leads here.

 The next campaign features the video series The DARE Matrix.

Headline:     Most People Fail

Action:         Dare to be a winner and leave failure to others.

Leads go here.

Compare these commercials with the PAPPA formula explained in another video.

How to handle your career change


First of all, the Marines have been succeeding since before the United States were formed. How many businesses can you name over 200 years old.Businesses today are lucky to make it just in the first year.

This video states if you are an entrepreneur, your best bet is to hire ex-military leaders.

Coming Up: Our next video series addresses the skills of the entrepreneur.


Game Changer

Thinking of changing to the highest paid career on the planet?

Here’s what a new Keller Williams agent had to say.

Jeffrey 01-29-18

Best business book ever! Hundreds of helpful gems. 

I switched careers from computer programming into real estate sales and found this audiobook many times more helpful than the training at Keller Williams. This is the BEST sales training audiobook for any industry. I especially like the different perspectives and the depth of experience from the authors. I have been a fan of Brian Tracy for years and now have several other great authors to follow.

You’re a G.O.A.T.

How do you handle being called a G.O.A.T?

When I read this review about the program I did featuring the life works of Earl Nightingale, my first thought was the reviewer considered Earl and I are old goats. Then, the reviewer wrote, “Impossible to surpass such vital deep memorable information.”

The two statements seemed to contradict each other.

So, I Googled what it means when someone refers to a G.O.A.T… to my surprise it is urban slang for a compliment. The Urban Dictionary explains, “An acronym for G.reatest O.f A.ll T.ime” “Greatest Of All Time. Not a title that should be easily given out.”

Well then, thank you very much!


Here’s the complete review of The Secret Advantage:

Ummmmm….“THE….G.O.A.T. Impossible to surpass such vital deep memorable information. That’s all I’m going to say!”

The program itself is based on an acronym; C.O.R.E. This is for skills based on Competency, Opportunities, Results, and Effectiveness.

In addition to Audible and Amazon, get the complete collector’s edition box set with the BONUS Six Classic Earl Nightingale videos and the Nightingale Conant Documentary at discount.

There’s another program based on the word; G.O.A.L.S.   The new Goals and Vision course that will be live on Audible soon. Goals,

It is safe to say that if you want the C.O.R.E. skills to be a G.O.A.T. you will have to know everything you can about G.O.A.L.S.  Goals, Opportunities, Attitude, Leadership and Lifelong Learning, and Success.

GOAL That would be the Greatest Of All Lifetimes.


Thanks for another review

Get this Audiobook 








Would you listen to Sales Revelation again? Why?

At the moment I’m not even halfway through and I already plan on multiple listens to this book. I’ve listened to one chapter 3 times and will probably try to commit it to memory before I’m done.  Now it may seem to you, like it does to me, that a major reason for this recording is to sell more books…I’d say you are absolutely right: HOWEVER it does have a lot of its own content that is very useful. Think of it maybe as Cliff’s Notes or highlights of the recordings they are being taken from. By the way it is a little annoying that they jump around like they do, this is part of the course structure and accents the process.  Overall, this is a very helpful and interesting listen that has good places to break your listen even though the next is waiting like a serial. I recommend getting to it as soon as you can.


Was this a book you wanted to listen to all in one sitting?

It is but you can’t. This book is packed with information from the greats and should be meditated on, notes need to be taken, meetings need to be revisited. You, dear listener, need to catch what is going on here.



Dream Big. Start Small.

Dream big ideas, but be willing to start small, just like all the other big businesses.

dream bigSmall business opportunities offer the fastest proven way to economic growth and power. All the big businesses started small. In fact they all started with one thing in common. Each began with one idea.

This is a timely message since the U.S. Small Business Administration (SBA) declared May 1-7 as National Small Business Week. We are extending that to small business month, year, and century with the release of the most powerful resource of ideas proven to create more millionaires that any other system of personal development.

Every year since 1957 more people have been encouraged by Earl Nightingale, co-founder of Nightingale Conant.

More than half of Americans either own or work for a small business. This huge economic engine of our nation is driven by six words, “We become what we think about.”

Thousands of Earl’s most powerful messages have been collected for you in the new volume, The Secret Advantage, CORE fundamentals to Get Everything You Want.