It Is No Secret

Have you been seduced to think there is a secret to success?

Authors and experts have been giving the rest of us rules and steps to follow for thousands of years. How many of those rules have you broken? The seduction of hidden secrets is over. Acting on one or two principles from a list of rules and then quitting will never get you what you want.

The truth is; there is no secret.

Here’s the video preview of It Is No Secret.

Listen to the audio book instantly from Audible


There are times when missing my father weighs heavy. Those small times sitting across from each other in stuffed chairs and listening. The stories of his father working a farm and owning a grocery store that lost more money than it made. His description from a slight smile and echoes in the twinkle of his blue eyes fascinate me today the same way those words captured me nearly seveny years ago.

Youthful years passed and as time made me smarter, there were some days when my self absorbed smart ass would interject some off the wall contemporary passing idea. Comments such as those have become some level of regret and grow large in the memory shouting out the kind gentle happy words.

Today as pages on the February calendar get checked off, there’s Valentine’ Day with cards, candy and kisses to mark happy milestones. One of those chilly February days also marks the day of his last laugh and quiet smile were silenced.

So, as life gets thrown at us shooting arrows of pain and happiness, we may learn that the real educated action is to experience each present moment with a finger on the scale that leans toward the affectionate.



Here’s a great screen saver.

But, wait, what can a screen saver with the quote  ‘Expand my territory’ do for you?

Exactly what it says, expand my opportunities, my client base, my financial well being. My success.

The quote does not say give me the stuff other people have. True growth is not about taking advantage and gaining at someone else’s loss. Taking something from someone else does nothing toward growth; it is just exchanging something from someone else. Moving something from one pocket to another gets us no where. An old country saying is, “Rob Peter to pay Paul.” That’s a losing plan since the debt to you is still there

Where did the quote, ‘Expand my territory’ originate.

For me, it was on an old I Phone that at one time meant something, but was lost in my memory, so I looked it up. Of all places it came from the Bible; that dusty old volume that people use to excoriate others with blame about the rich and the poor. All those guilt verses about that evil rich man shoving a camel through the eye of a needle crap.

There’s some positive wealth building ideas in those sixty-six books of ancient dialogue that works well today. This quote came from First Chronicles 4:10 concerning a little known guy named Jabez. It states, “Jabez cried out to the God of Israel, ‘Oh that you would bless me and enlarge my territory! Let your hand be with me, and keep me from harm so that I will be free from pain.”

Then, just as promised, “God granted his request.

Not many people have remembered his name and the quote was easy for me to forget. So, I reloaded on my new phone as a reminder that the Universe is full of potential on the road ahead. There’s a great deal of new untouched territory to explore and win. The good thing is; no one has to lose anything to make it true.

That’s the way the world really is, how do you see the way it can be?

Feel free to download  the #screensaver to use anywhere

Classic Zig Ziglar

Saying Zig Ziglar was a motivational speaker, is like saying Mt. Everest is a hill.

Joe Nuckols introduces Zig Ziglar at Motivation Monday

Zig Ziglar has influenced millions worldwide and his books, audios, videos, speeches, and ideas will continue to inspire more in the coming decades.

Quotes from Zig Ziglar have been woven into novels, plays, movies, television, and all across social media. He had a special style. The first time I saw him speak was in 1979, and his work inspired my career and the creation of the world’s first all motivation radio station, the Winners News Network. Zig was kind enough to visit one of our Motivation Monday events in South Florida.

This recording was made to explain how he inspired the idea and some of his classic presentation.

Zig Ziglar lived a life of great example as he always lived by his own words. He invited me, “Joe, if you are ever in Dallas on a Sunday drop by my Sunday school class.”

“You teach Sunday school?” I asked.

The thought of my days as a kid on Sunday mornings in a small room with a dozen or people came to mind. So, I asked, “How many people are in your class?”

“Oh,” he answered modestly, “Seven or eight hundred or so depending on the weather.”

That was an invitation I had to accept, so one Sunday at Prestonwood Baptist Church in Dallas, I showed up. That day it was a pleasure to meet his young son, Tom. The son mentioned in the video. He’s a grown man now and is head of the Zig Ziglar Corporation continuing his Dad’s work. As Zig said in the video, young Tom said, “Dad, I always pull for you.”

Enjoy Zig Ziglar’s best

Here’s the Zig Ziglar website

Les Brown Classic

Once on the radio there was a Motivation Station, the Winners News Network in South Florida.

All positive all the time, the station featured segments from best selling personal development authors and speakers. Les Brown was a prominent speaker on the station and was very kind to appear at one of our networking events called Motivation Monday. Digging into our archive of old VHS tapes this is one of fondest memories of Les Brown.

Les Brown has a powerful story that has become the inspiration for millions worldwide. After seeing this recording, it is obvious why so many people love Les Brown. We hope you enjoy this as much as we do.

He became a Nightingale Conant best seller, starred in the movie, The Secret, and is easy to follow today on his website as well as on Audible. Listen and enjoy one of the world’s best personal development speakers in history for his proven powerful principles that have motivated millions.


Good Month of Reviews!

Thanks for the kind words in July to make it a great month for reviews.


Kevin Cuneo HOUSTON, TEXAS, US 08-05-18

“The dean of personal development at his best” 

What an extensive list of Articles and accomplishments from one of the greatest personal development specialist ever Earl Nightingale. The dean of professional development. Many stories from his radio show and others that he has put together. Well laid out for today’s use. I love the way it’s narrated with the present-day in mind yet still reflects back to origination of Earl Nightingale ideas and accomplishments period a must-listen to program!

Ben Spain 07-30-18

“Worthwhile Learning” 

I enjoyed this book from start to finish. The 6 magic words to change your life and how much better the world would be today if we all took the time to improve ourselves.

Richard Whitacre 07-24-18

“Secret Advantage” 

lots of amazing stories and great information ! I will listen to this work many times ! thank you to Earl and all others who made this possible and thank you audible for providing this !

Ambiorix Monsanto 07-20-18

“Life changing” 

This is a great book for someone trying to get ahead in life and be successful in all areas of life.

Anonymous User 07-12-18

“Brilliant book thoroughly enjoyed”

Brilliant book thoroughly enjoyed and it is worth a million dollars to anyone who listens with an open mind.

Antonio B. 07-08-18

“Absolutely unmatched!”

This book is one of the greatest jewels that I’ve uncovered! Positively life altering information!


Mauslix Roma, Italia 07-29-18

“Best self empowerment collection ever!” 

Collected works about self empowerment. Best value, I liked it very much, I will listen again and again.

Amazon Customer 07-13-18

“Best book read so far”
Easy to follow and understand.
Listening to it again.

Megan 07-10-18


This is an amazing compilation of works by great authors and speakers. I’m so blessed to have came across it. I will definitely be listening to this audio again and again.

Donna Morris 07-01-18

“A much needed course. Thank you.” 

Each chapter I received from, some more than others. I will listen again and again.



The only motivational self-help book you’ll ever need!

Thanks Mike for your kind words about our audio book The Secret Advantage!


The only motivational self-help book you’ll ever need! 

Hands down the most complete self-help, motivational, inspiring book you’ll find today. I have all of them and this audio book is filled with golden nugget after golden nugget. I’ve listened to this book for few weeks each morning…pure gold. This audio book clearly is now my top book to date.

Audible Review: Mike Locke Los Angeles 03-13-18


You’re a G.O.A.T.

How do you handle being called a G.O.A.T?

When I read this review about the program I did featuring the life works of Earl Nightingale, my first thought was the reviewer considered Earl and I are old goats. Then, the reviewer wrote, “Impossible to surpass such vital deep memorable information.”

The two statements seemed to contradict each other.

So, I Googled what it means when someone refers to a G.O.A.T… to my surprise it is urban slang for a compliment. The Urban Dictionary explains, “An acronym for G.reatest O.f A.ll T.ime” “Greatest Of All Time. Not a title that should be easily given out.”

Well then, thank you very much!


Here’s the complete review of The Secret Advantage:

Ummmmm….“THE….G.O.A.T. Impossible to surpass such vital deep memorable information. That’s all I’m going to say!”

The program itself is based on an acronym; C.O.R.E. This is for skills based on Competency, Opportunities, Results, and Effectiveness.

In addition to Audible and Amazon, get the complete collector’s edition box set with the BONUS Six Classic Earl Nightingale videos and the Nightingale Conant Documentary at discount.

There’s another program based on the word; G.O.A.L.S.   The new Goals and Vision course that will be live on Audible soon. Goals,

It is safe to say that if you want the C.O.R.E. skills to be a G.O.A.T. you will have to know everything you can about G.O.A.L.S.  Goals, Opportunities, Attitude, Leadership and Lifelong Learning, and Success.

GOAL That would be the Greatest Of All Lifetimes.


Your Calling Is Fueled By Confidence

Work began on the presentation six weeks before the meeting.

3 minutesA national buyer planned a cattle call meeting to be held for only one day in a motel room. The budget for the entire following year would be awarded to hungry radio sales people. There would be lots of numbers to be crunched and teeth to be gnashed preparing for the event. This one salesman had never met the buyer and his station had yet to win any buys from the company that represented a national beer. Our salesman carefully calculated prices and extra bonuses to get the buyer’s attention. He received the station’s pre-approval for his negotiating range and felt armed for combat. The big day came. Sales people from the region filled the motel lobby and hall waiting their turns. Finally our guy got his chance. When he was just about to open the notebook to display an extensive presentation, the buyer looked at and held up her Rolex and said, “You got three minutes. Make it good.”

With that, our salesman closed his notebook, sat back in his seat, folded his hands comfortably across his mid frame, took a breath, and said, “What are your two biggest goals for next year?”

The buyer relaxed and answered, “Increase case sales to retailers and lower my cost of promotions.”

The salesman said, “We can do that. Work with us this year. You’ll see our promotions are not silly contests, but based on real measurable traffic to retailers where we can get you in the door.”

At that point there were two minutes left on the countdown. The buyer checked her watch. The room was quiet until, “I want to hear more.”

There was no more talk of time limits. This encounter, which is a true account, provides a secret advantage only used by the best of the A Team players.

First, you probably recognize the ‘High Gain’ question that probes for two goals that are strictly customer focused.

The other teachable moment is in one word. Confidence.

Weaker sales people will fall all over themselves when a buyer intimidates them with time limits or other distractions. They’ll rush to tell the buyer all the great things about their business. In the case of radio sales, the dialogue will be filled with ratings, how their station is number one here and there, and the cost to reach a thousand people, or hit some magical cost per point figure. All boring stuff. The real pro takes a breath, relaxes the room, and puts the customer first with a high gain question. Buyers want their problems solved and features about your business are the last things they care about. That’s where confidence comes in.

Confidence comes from passion. The key is to be capable of delivering on the promises made. If you say can do it, be sure you can. For some people confidence is natural. For others it can be developed.

Confidence came natural to me beginning as a kid. One afternoon when I was imitating the morning radio announcer on the most popular station in Richmond, VA. WLEE ruled as Number One and the morning man was Harvey Hudson. He was also the General Manager and the best sales person at the station. As I imitated Harvey and played with my record player, my big brother and my father walked through on the way to build something or tear down something in the back yard. Real work. My father mentioned in passing, “That’s an idea,” sarcastically, “Play records for a living.”

That was a real ‘ah ha’ moment for my young nine year old brain. “Really. People make a living playing records.”

At that moment, even though I didn’t know what the feeling was at the time, a huge sense of confidence welled up in me. Turns out, some are lucky enough to make a living playing records. The real lucky ones, in any field, are the ones that get that dose of confidence that propels them through life like rocket fuel.

Another teachable moment happened years later. I played more Kiss records in high rotation than is probably good for anyone. Gene Simmons rocked and Kiss sky rocketed. Later on his reality TV show on cable, he showed why Kiss was so successful. In some of the episodes he is given a challenge, and Gene Simmons always says, “I can do that.”

Many times Simmons has to figure out later what he has to do to deliver on the promise, but it is that unshakeable confidence that got him his first record deal and every deal he has enjoyed since. Confidence. Unshakeable confidence is the stuff of winners in any field.

Earl Nightingale, another radio guy, made it clear in one of his syndicated radio broadcasts how important confidence is. He began, “Once a person believes they can do something, they actually can.”

This does not allow a total escape from reality. If you think you can earn 20 million a year in the NBA, you may need to be taller than 5 feet and have some skills like running. However, nature created a specific ‘pull’ for each of us. If you have artistic talent, some endeavor may draw you into a passionate profession you are well equipped to handle. Mine wasn’t that tough. Play records for a living.

Earl continued his broadcast with another natural inclination. “We are so full of doubt; we are so suspicious of our own abilities under normal circumstances that we operate far below our capabilities.”

It’s natural to have initial doubts. Doubt creates growth. Doubts come at us internally and from outside sources that may say things such as, “Only one in a million make it in show business, or whatever.”

For me, the only consideration was that I would be that one in a million. That’s where confidence wins. The actor Burt Reynolds addressed this once when he said, “When anyone tells me that something can’t be done, that fuels my fire and motivates me to prove I can.”

Self confidence sets the stage to get anything you want. Earl said, “Begin to act the new part of who you want to be and everything falls into place.”

Confidence comes from visualization. Key findings include:

  • Determine what position in your life you want.
  • Act immediately in the present to see yourself already in that position.
  • Want to own a business? Act and carry yourself in your speech, actions, appearance, stance, and demeanor as if you are that person right now.
  • Want to be a rock star? Act like Gene Simmons and say, “I can do that. Kiss is the greatest Rock band in history.”
  • If you want to play records for a living. Stop. There are no more records. The songs are digital. But, you can talk on the radio.

Years after I played with my record player imitating Harvey Hudson, confidence and determination paid off when my dreams came true. He became my boss when I worked for WLEE.

Joe Nuckols at WLEE
Joe Nuckols at WLEE around 18 years old

Harvey continued his radio career for 70 years and visited one of our Motivation Monday events held by the station we owned in Fort Lauderdale.

Harvey Hudson at WNN
Harvey Hudson at WNN Motivation Monday

Earl Nightingale said with confidence, “We become what we think about.”

The next step is acting on our thoughts. On that topic, Vincent Van Gogh said, “If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced.”

Personal Development Gives You All That Can Be

He’s a good man. Like a number of men in his circle of influence he has enough work to keep his hands dirty and a six pack in the fridge.

COULD BEOne particular morning with a cup of coffee in his left hand he cranked the engine on the ’92 Cougar; the one with duct tape keeping the rust away from the left tail light. It was his usual drive past the chain link fenced yards, some protecting cars on cinder blocks, and onward leaving his zip code for a neighboring five digits where the gated communities and the guard gates took the place of wire and pipes. The guard knew the car and lifted the barrier to let the man in. On the job site he was greeted by another carpenter, “Hey Buddy, what’s up?”

“Same old, same old,” he answered.

As soon as the words were out, there appeared something different this morning. He looked up gazing at just one of the gables sculpting the roof line of the second floor. There it was. A small dim glimmer in his eye. A wonderment of what might have been.

Each person is actually two people. Earl Nightingale wrote that for one of his radio broadcasts. Like the line identifying this blog, “The way the world is, and the way the world can be,” we too as individuals live a dual life. The way we are. The way we can be. Or, more accurately; the way we are meant to be.

The true measure of a person is not the things they have in the present. A real measure for all of us is the imaginary line between what we settle for and what we can become.

Earl in his broadcast said, “To visualize this, get a picture of a person standing inside the outline of a considerably larger person. Let this outline represent the highest potential for the person.”

Our worker described above could relate to this as the blue print of a current house with a large addition planned to double the square footage. His skills then would kick in to planning the steps needed to turn printed page into a renovated home to be enjoyed for many years. He would think of plumbing, electrical, materials, sub-contractors needed, and the long list of items it would take to complete the improvement.

Using that analogy for our own personal development, our skills should be able to identify what our next steps should be. Advanced study, new contacts, experts to rely on, communication with friends and family, and daily mental challenges to improve our focus. Earl Nightingale has been the expert millions have turned to for ‘ah ha’ moments of inspiration. He dedicated his life to shortening that imaginary line between where we stand, and where we want to be. That day on the radio, Earl spoke, “The development of people, whether directed by someone else or by the people themselves, should be a never ending process.”

Earl implied that this process should be a top line principle for businesses. The businesses should encourage people to personally grow. He continued, “To the well managed company this should be as important as its advertising; for here is profit that can be increased without plant expansion or capital investment. In terms of results that can be measured and tabulated, the cost is ridiculously low. In fact, the best investment a company can make.”

In terms of businesses today, many that are solely information and data based, human capital is the most important concern. For businesses to compete in the 21st century landscape, benefits become an advantage. Imagine a company that offers benefit packages for today’s people like time off, work from home, childcare, vacation perks, financial incentives, and a program of lifelong learning through applied personal development programs. Earl concluded that daily program, “Every person is, in reality, two persons. The person today and the person tomorrow. There is an exciting and rewarding area of development awaiting each of us.”

To make the most of this, here’s a simple and quick self test.

  • How big is the outline of the person I want to become?
  • Have I already filled that space, or can the image be stretched?
  • What steps or actions do I have to complete to get what I want?
  • Are there specific skills that can be developed?
  • Do I have a motivational or inspirational resource to charge my creative thinking?

A final thought: There is no competitor standing in your way to get what you want. Circumstances are excuses for losers. The greatest competitor blocking the path to who you really are to become, is the person you see in the mirror today.

Are excuses blocking you?

Once planted, seeds of excuses grow into formidable Oak trees blocking the road.


So much of what we get in life depends on what we see in the path ahead.

Excuses are nothing new to the masses. Today, there’s a long list and I’ll bet you’ve heard most. So, we’re not listing any excuses here. Instead, we have the answer how to overcome any negative thoughts that grow into the oak trees in your way.

In one of Earl Nightingale’s radio programs, he quoted a speech given by author Albert E. N. Gray, writer of the best seller, “The New Common Denominator of Success.”

The book was an expanded version of a speech Gray gave with one major take away, “The successful person has the habit of doing the things failures don’t like to do.”

Gray made that statement many years ago at the National Association of Life Underwriters convention in Philadelphia. He was an official of the Prudential Insurance Company of America and had 30 years of continuous experience both as an agent in the field and as a promoter and instructor in sales development.

After reviewing the speech and Gray’s work, Earl made the following observations:

Successful people have a purpose strong enough to make them form the habit of doing things others nay use for an excuse.

While the majority is satisfied with average results and average lives, successful people are never settle for mediocre results.

Winners are driven by desire for the best results, while failures are willing to accept poor performance and rely on excuses.

Earl has been asked many times if success is worth the effort. He answered, “To me it is. I have always thought that life is too short, too precious, to let it slip by and vegetate.”

Take a chance

The words, “Standing on a corner in Winslow, Arizona” makes you want to sing Take It Easy.

Take a chance

When Jackson Browne and Glenn Frey wrote the song the point they tried to make was despite troubles, one should ‘take it easy.’ The Eagles made it the opening track on the debut album and it is one of their signature songs.

Those words, “Take it easy” is so ingrained in our culture nearly everyone says it when they walk away from someone. For those inclined to achieving success the saying should be, “Take a chance.”

The little whistle stop of a town that became the subject of the song was built by men who were no strangers to chance. It is a story that could be an episode in the hit AMC TV series, Hell on Wheels. The namesake of the real town, Edward Francis Winslow had been a Calvary Captain in the Union Army. After the war he began his longtime career in the railroad industry as a conductor and by taking chances he rose to become a very successful railroad executive and they named the town after him. Winslow Arizona became important in the days of the wood burning steam locomotives. Trains wood stop for water and fuel and passengers could take it easy at La Posada, the last great railroad hotel. As chance has it, the big diesels put the steam engine out of business and Winslow slowed down. That is until 1926 when Route 66 roared through the city making it a popular stop once again. US 66, the Mother Road, was the path for all that migrated west, especially during the Dust Bowl of the 1930s. The road paid off. People doing business along the route became prosperous. People got their kicks on Route 66 up to the time when chance made the new Interstate 40 shoot by whisking potential visitors past the small town. Main Street of America slowed down to take it easy.

If we are to learn anything from people like Edward Winslow, it is the take a chance attitude to success. Hard times come and go. This is the same lesson taught by Earl Nightingale. He wrote, “Quality can make work worth doing.”

That may be lost in today’s vocabulary where so many are only interested in what’s in it for me and let the other person do all the heavy lifting. Earl goes on to say, “In business, the constant never ending search for quality should be paramount. Any person that produces less than the very best is cheating.”

In this one of thousands of Earl’s daily radio messages he referred to Earnest Hemingway’s book, A Moveable Feast, where Hemingway wrote in his small apartment he and his wife could barely afford. He explained how he would work and labor and sometimes spending an entire morning on one paragraph only to throw it away if it did not meet his standards of quality writing.

Earl summarized in this recording that every year businesses fail and hundreds of thousands lose their jobs because they tried to get more for less. He lamented that the time when people encouraged one another to work hard, they now say, “Take it easy.”


“We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle

You are better for criticism


During the heat of the political season the newscasts on all channels are filed with pundits arguing over which candidate’s temperament is worst.

This article has nothing to do with candidates. It has everything to do with temperament and mentors.

There is so much nonsense today about safe zones. To dispel this dangerous myth, the following two examples make the point that honest, tough mentors that are ready, willing, and able to kick you in the ass may elevate you to become a winner. These are true stories from my life.

Case number one. My radio career turned into the third year as I reached 16. It was the first night on staff at WRVA radio in Richmond, VA. At 16 of course I knew everything. My mentor was the production director, Harold Phillips. This cigar smoking drill sergeant of a guy with gray  hair addressed me, Mr. Nuckols. Imagine that; ‘Mr. Nuckols’ to a kid of 16. He said, “Mr. Nuckols, it’s time to find out what you know. Go in the production room and record this newscast.”

Harold Phillips, WRVA Radio
Harold Phillips, WRVA Radio

To me, a seasoned two year veteran that was no big deal until he listened to the tape. My newscast rolled less than thirty seconds when he stopped the machine, dropped his head, closed his eyes, and said, “It is beyond me to ever understand how anyone so bad could ever be hired by WRVA.”

Imagine the crushed ego of a 16 year old with no safe zone to run to. Then, Harold took me to his office and gave direction that would change my life, “Okay, Mr. Nuckols. You have a decision to make. If you get your feelings hurt and can not take constructive criticism, you may as well run home crying to Momma. If, instead, you can listen, rehearse, learn, and improve you may some day become something.”

That’s a speech never to be forgotten and the months that followed were brutal. Because of my southern accent, he made me record a full half hour tape saying, “running, jumping,”… and any dangling participle that came to mind to make me stop dropping the ‘g’. No more ‘runnin’ jumpin’ in my vocabulary. To use my resonating chambers in my sinuses he made me record a half hour of humming. He must have had a good laugh. But, I did it. Every exercise was taken with the same seriousness of an Olympic athlete practicing for hours. Think of a swimmer up at 4:00AM to repeat laps over and over to shave even the smallest fraction of a second from her speed. People who become successful are those that will do what others will not.

Thank you Harold… Mr. Phillips.

Case number two. Jump ahead to my thirties when W. Robert Lappin at WNJY in Palm Beach, FL entered my life. He retained my position as General Manager when he bought the radio station. The first thing he did was to have me call him Bob. Next, he had me frame and hang a poster with a W. Clement Stone quote, “Intentions are one thing, results are another.”

W Robert Lappin
W Robert Lappin, Formerly Lappin Communications Inc, Founder of The Palm Beach Pops Orchestra


Bob was an extremely successful businessman that demanded excellence, and sales. He was never one to sugar coat facts. In one of our meetings he said, “I don’t get ulcers, I give them.”

Today there’s a desire to protect people in ‘safe zones’ where tough talk is not allowed. We miss something grand by that. While working for Bob, there was pressure; so much pressure it kept me awake late at night. There I was, starring into darkness when a quiet prayer came to mind, “Why are you doing this? Do you want me to do something else with my life? Should I not be a general manager?”

Another Bob of influence in my life was Robert Schuler, the Crystal Cathedral pastor on TV, who had spoken on the power of two way prayer. Pose a question and wait for a response. Within a nanosecond an answer came, “I am making it tough on you to make you a better general manager.”

From then on, every word spoken by my mentor Bob Lappin rang true. We hit our goals.

Then, being full of myself, a desire to be more became stronger as my goal became to own a radio station. Bob counseled me, and like Harold told me I had a decision to make. I considered it wise counsel when he asked me to decide to continue to give full attention to his station, or pursue my own dream. We eventually parted. I was the beneficiary and received far more than I could have given Bob. His leadership encouraged me to do better. Years later, Bob sold his radio stations and pursued a higher calling of his own. In addition to his business acumen, Bob was a master pianist and composer. After retiring from business, he returned to music, guest conducting orchestras for several years. He founded the Palm Beach Pops, where he became the dominant force — designing programs and performed 36 concerts annually at the Kravis Center, the Eissey Campus Theatre at Palm Beach State College in Palm Beach Gardens and the Florida Atlantic University Performing Arts Center in Boca Raton.

The point of having great mentors is a topic not foreign to Earl Nightingale. In one of his radio broadcasts, he quoted Dr. Abraham H. Maslow formerly of the Department of Psychology of Brandeis University, “The person who is criticized honestly may be hurt for the moment but ultimately is helped and cannot but become grateful. It is a great sign of respect to me, for instance, if someone feels I’m strong enough and capable enough.”

Maslow was best known for his revolutionary hierarchy of needs; a theory of psychological health predicated on fulfilling innate human needs in priority.  He stressed the importance of focusing on the positive qualities in people. Earl quoted him on a number of occasions to illuminate specific points of interest on developing our full potential. On the topic of criticism, Earl wrote, “The secret test to which criticism should be put before it is spoken is to be sure it is born of love and courage; not out of anger, or spite, or to make the other person feel small.”

As for me, my two tough mentors must have spoken from love and encouragement as there was no benefit to do otherwise. I had no position or leverage that could in anyway be a threat to them. They taught tough, and I have loved and admired them for it. There have been other mentors along the way that will be the subject of various articles based on other topics. These two stand out as the first and last mentors during my radio career that inspired me. I remember Harold for testing me, “If you can listen, rehearse, learn, and improve you may some day become something.” And, I will never forget Bob for the sign he had me make, “Intentions are one thing, results are another.”

Now, it’s my turn to become a mentor and pay it forward to hopefully inspire you. The first lesson; surround yourself with those that will speak the truth, even when it hurts

Why so few get rich

He was a tough little package; the guy that lived three rows over in the makeshift tent city on the downside of Los Angeles.

Why so few get richThose lost angels of the dirt scraped by day-by-day while the hot California sun baked, and the cold desert nights ate every wave of heat. All around this boy people were hungry, but he had a hunger for something better than day old bread thrown out unsold by the markets.

The boy snuck away from the bullies and kids who had nothing better to do than play stickball. He found a hiding place in the Public Library at Long Beach. Some days on his journey, he would stop to gaze out past the docks at Long Beach and watch ships come and go. Shading his eyes from the glare of the Pacific Sun, big black expensive cars would slip by him. One specific day he entered the Library and asked the prim librarian, “Why is it some people get rich and others just get by?”

She didn’t answer, instead sent the boy to a row of books on the back shelves.

There were none of his favorite Zane Grey or adventure books on these shelves.

Instead, these books looked like work.

One caught his eye. The book may have just as easily jumped off the shelf and magically flew to him. There were no Harry Potter inanimate volumes flying about. Just the printed words on the book cover. He read, “Think and Grow Rich.”

Just as he mumbled the title, the idea that all a person had to do to become rich was to think. Then, the concept made sense. How would anyone ever become rich if they did not think it first?

He grabbed the book, checked it out, and hurried back to his canvas home to read a new kind of adventure. A spell binding story in which he would be the main character in a new kind of book that would teach him to be rich.

Earl Nightingale found the secret to success in Napoleon Hill’s book revealed in just six words. Those words became the catalyst for The Strangest Secret, the first spoken word recording to sell over a million copies. The boy grew to be the man that launched the personal development audio publishing industry with his partner, Lloyd Conant.

Today, the company he co-founded, Nightingale Conant, has taken the best of Earl’s life work to release a new updated Earl Nightingale program, The Secret Advantage: CORE Fundamentals to Get Anything You Want.

Earl also became a hero in the Marines. That story for another day.

Acting on purpose

Ever pose the conflict, “What’s it all about and just what is my purpose for being here?”

PURPOSE SINK OR PULLAnyone who has ever achieved anything asks that question often. Today there are books, seminars, even courses on finding purpose.

That’s not enough.

The real challenge is to act on that purpose in such a way to doing something important. That is the point of no return where some make it and most fail. Earl Nightingale wrote a powerful passage on purpose.

“Occasionally a strange sight is seen at sea. The wind, the tide, and the surface ice will all be going in one direction, but moving majestically against these forces will be an iceberg. The reason is not hard to find. We see only a small part of the iceberg. Deep down in the water is the base, controlled by more powerful, deeper currents.”

Earl was a great writer proven by the fact that his words paint pictures, come alive, and ring with resonance. There is something more to his messages. Each story, example, or advice that he penned drove meaning and inspiration home. Notice the words, “Moving majestically against these forces.”

We all have that conflict that comes with hidden forces, and some of us turn the conflict into a powerful purpose. Earl continued writing about the above by writing, “Strength of character is the powerful current that keeps us going in the right direction.”

Finding purpose is one thing, getting there is another and it takes action. Here are some of the actions Earl suggested several questions we should ask from time to time:

  • “Where am I going?
  • “Am I living in such a way as to bring lasting, important benefits to myself and those that depend on me?”
  • “Am I honestly proud of the job I am doing?”

He goes on to say, “A good place to start is to try to become as good as you can at what you are doing. No matter what the job happens to be, it will take on dignity and meaning if you do it as well as you possibly can.”

Think of that advice in today’s world. The customer service person that complains about helping customers can’t wait to take a break, and divides attention between Facebook and Twitter while on duty. Or, in a restaurant the server that is rude to a customer when asked to correct an order. Restaurant personnel are notorious for fighting over prices or burnt eggs. They have not been taught the high value of lifetime customers and the high cost of customer acquisition. Not to mention the damage they do to themselves by submitting to the deep unseen forces of negativity.

On the other hand, the person that shows pride in their work also shows promise to the people that will promote them.

Are forces pulling you in the wrong direction? Discover more ways to attack the forces of failure in the new program from Earl Nightingale. The Secret Advantage, CORE fundamentals to Get Anything You Want.

Why can’t we be friends?

There was a great divide between the two groups of friends.


Each group congregated and held true to their convictions. One believed the other group was nothing more than money grabbing whores with nothing against selling their own mother. The accused believed the other group did nothing but complain about not having money, but refused to do anything about the situation. These two factions stuck to their position with deep roots of conviction. This is not the state of the union. These are not Republicans and Democrats. This is a radio station. The slacker disc jockeys show up in jeans, drink a lot of coffee, complain a great deal about management, work only four hours a day, and hate the money grabbers, the sales department. Meanwhile, the sales people talk fast, drive expensive cars, take lunch with media buyers, and stand on the backs of the artists, disc jockeys, to get away with larceny.

The great divide between friends may be the true landscape of other industries, but can easily describe the standard operating behind the scenes of your favorite stations. That was true of the radio station in Miami where I worked on the bohemian team of my disc jockey friends.

One day something changed. A new program director did the unthinkable. He suggested we were all on one team. How could any station exist where the inhabitants worked elbow to elbow, jock, and peddler? Next, the new program director hosted a meeting and pulled from his briefcase a book titled, “Think and Grow Rich.”

What the hell was he thinking? Approaching the true artist of the program department with a book that heralded the mantra of the opposing team of money grabbers caused shock and dismay.

Then, he explained Napoleon Hill’s Mastermind Alliance. Basically, and paraphrased, it goes, “Two or more like minds working together in complete harmony can accomplish any goal or desire.”

He then promised us magic, “Within one year, we will be number one in Miami.”

Against all odds he spoke. Our station was a small AM station at 1260 on the dial, which means, lousy signal coverage. To make it even more of a challenge, our format was country music before country was cool.

The guy added, “There can be no negative thoughts. Anyone that can not buy in must leave.”

We all wanted our jobs, so we bought in. This all happened in the early 1970’s when one of the giant FM music stations promised to give away three million dollars in a contest. We had no such budget. My friend must have been crazy, or inspired.

The year passed and one of our interns visited the big FM station, WMYQ, with the three million dollar contest, where he procured one of their sales kits that included the newly published ratings. In bold letters they claimed the remarkable result to show up number two in certain day parts. There in number one position, on their stationery, the little station that could, WWOK.WWOK RATINGS

The Mastermind Alliance worked as we became number one in one year.  Disc jockeys and money grabbers alike danced in the hall, hugged each other, and tore down the old walls of separation to celebrate one team.

If a small band of misfits can come together with a limited tiny radio station, why can’t the most powerful nation on earth?

Napoleon Hill’s book charted our course the same as the words motivated another young radio guy, Earl Nightingale. Earl discovered the six words, “We become what we think about.”

Earl went on to become host the daily radio program Our Changing World that was heard on over 1,000 radio stations for over 30 years. Earl’s recording The Strangest Secret became the first spoken word record to sell over a million copies.

It’s your turn. Join our mastermind alliance and change your world. We have published a new landmark program based on the best messages that relate to our 21st century in The Secret Advantage.

What impossible dream are you ready to make possible?